As the flu continues to plague the country, you as a manager or owner of a bar or restaurant may wonder how such epidemics can impact business. Staff calling in sick and drops in dine-in traffic can be a real headache. So how can you keep both your people and profits healthy?
The best cure for flu season is to give yourself, your staff and patrons a proper dose of messaging. How you…Continue
Twitter and LinkedIn changed on you? 'Like' it or not, you need to adapt to change
Brands are judged by their appearance. This includes the first impression made by a display ad, avatar or any other branding element encountered on social media. When it comes to a brand's official page, marketers need to be aware of, and properly handle, the way social networks often change the look, feel and functionality of those pages.…Continue
Another major brand found itself in the midst of a social media firestorm when a person with access to KitchenAid's Twitter profile erroneously posted a personal tweet last week to the corporate KitchenAid Twitter account. Not only was the tweet distasteful in nature, it was a direct attack on the president of the United States, his politics and a (deceased!) family member. To make matters worse, the '…Continue